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Aaron Wester

Assistant Professor, Program Director
aaron wester

Dr. Aaron M. Wester is a professor and Coordinator for the Master of Science in Data Analytics (MSDA) program for the California School of Management and Leadership (CSML). Dr. Wester holds a BS in Business Management, an MBA in Technology Management, and a Doctor of Management in Organizational Leadership, Information Studies and Technology from the University of Phoenix. He has led innovative global analytics and business intelligence initiatives for clients including Google, Microsoft, Facebook, Paypal, Sony, Intel, T-Mobile, Apple, The Walt Disney Company, Intuit, Intel, Allstate, Anthem, NBC News, Bonneville International, and a number of other Fortune 500 organizations. Dr. Wester has previously instructed at Brigham Young University, Southern New Hampshire University, and Tianjin University in China. Dr. Wester is a published author and public speaker. His research interests include calm analytics strategies in Internet-of-Things (IoT) device constructs, organic owned media optimization tactics and behavioral user engagement influences in predictive machine learning environments.


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How Amazon Stayed Ahead of the Puck

The Value of Applying a Data Driven Behavioral Sentiment Analysis for Business Sustenance and Improving ROI in Disrupted...

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