The Online MBA program at the California School of Management & Leadership is a versatile qualification that prepares you for advanced leadership roles in business. If you know your professional passions lie with connecting consumers to products, choose our concentration in Marketing to further enhance your degree. This concentration builds on the executive-level marketing courses in the MBA core with targeted content that prepares you to help organizations compete in an increasingly crowded and globalized market.
With global advertising spend forecast to reach $600 billion in 2015—a 6% increase over 2014—your advanced marketing skills will be in demand. The program covers concepts and theories such as:
- Branding and brand management
- Developing and presenting marketing plans
- Establishing sales strategies that work
- Conducting market research
- Evaluating consumer behavior, especially within multi-cultural or international contexts
After graduating from this program, you will be equipped to advance in your current marketing role or pursue leadership opportunities within marketing agencies or organizational marketing departments.
Our MBA with a concentration in Marketing prepares you for leadership in the field. Depending upon your prior experience, completing your MBA can help you pursue roles such as:
- Chief Marketing Officer
- Director of Marketing
- Marketing Research Consultant
- Marketing Coordinator
- Marketing Manager
- Marketing Research Manager
Course Topics – Marketing
In the marketing concentration, courses emphasize the development of holistic marketing strategies within an international, multi-cultural context. You will learn to establish marketing lifecycle processes that fit with your organization’s brand and also take advantage of modern analysis tools.
- Brand Management
- Marketing Planning and Sales Strategy
- Marketing Research and Data Analytics
- International Consumer Behavior and Culture
These courses are taught by Alliant faculty members who have direct professional experience with marketing as well as scholarly expertise. Their insights and mentorship will help you connect theoretical concepts to practical solutions in the workplace.
Prepare for a future without limits with the California School of Management & Leadership Online MBA. Find out more about our admissions requirements, or begin your application today.