Dr. Aaron M. Wester is a professor and Coordinator for the Master of Science in Data Analytics (MSDA) program for the California School of Management and Leadership (CSML). Dr. Wester holds a BS in Business Management, an MBA in Technology Management, and a PhD in Information Systems Technology from University of Phoenix School of Advanced Studies (SAS). He has led innovative global analytics and business intelligence initiatives for clients including Google, Microsoft, Facebook, Paypal, Sony, Intel, T-Mobile, Apple, The Walt Disney Company, Intuit, Intel, Allstate, Anthem, NBC News, Bonneville International, and a number of other Fortune 500 organizations. Dr. Wester has previously instructed at Brigham Young University, Southern New Hampshire University, and Tianjin University in China. Dr. Wester is a published author and public speaker. His research interests include calm analytics strategies in Internet-of-Things (IoT) device constructs, organic owned media optimization tactics and behavioral user engagement influences in predictive machine learning environments.