Bachelor of Arts in Communication: Marketing and Public Relations: Accelerated Path to the MBA

1. Students in the undergraduate Communication: Marketing Public Relations (MPR) program at Alliant who hope to pursue a Master of Business Administration (MBA), with a Marketing concentration and who meet the minimum requirements set out here may be eligible for conditional acceptance into the MBA program with a concentration in Marketing once they reach the second semester of their junior year in the Bachelor of Arts Degree Completion Program in Communication. Minimum requirements include the following:
        • Cumulative 3.3 GPA (All College Work)
        • Interview by MBA Program Faculty/Staff
   
2. Students who are conditionally admitted will need to meet the following requirements to be fully admitted.
        • Completion of the BA in Communication: Marketing Public Relations
        • 3.3 GPA
        • Completion of the three graduate-level bridge courses

Students who are conditionally admitted to the Master of Business Administration, Marketing concentration will follow the curriculum outlined below in which they will substitute three graduate-level marketing concentration courses called “Bridge Courses” (see below) for the undergraduate minor courses normally required. These three graduate courses will satisfy requirements for both the bachelor’s and the master’s programs, thus giving the students a three-course head start on the masters of business administration degree by the time they complete their BA. 

A minor consisting of four upper-division courses in Marketing or Publishing is required for this major. However, students who are completing the minor in marketing and who are conditionally admitted to the MBA program concentrating in Marketing will substitute the three graduate-level marketing concentration courses (Bridge Courses) for three of the four required MPR marketing minor courses.

The minor in Publishing consists of four upper-division courses in publishing and also requires students to complete the two elective courses in MLT 4010 and MKT 4030. Students who are completing the minor in publishing and are conditionally admitted to the MBA program concentrating in Marketing may substitute the three Bridge Courses for the two elective courses in MKT 4010 and MKT 4030 and one other publishing minor course.