Coursework: Communication: Marketing & Public Relations (BA) - SD

Degree Requirements    120 units

Transfer Requirements    60 units (Note: Students may enter Alliant with a minimum of 45 units but will be required to take additional courses to those listed in the Degree Completion Requirements)

Prerequisites for the Major
Introduction to Communication

Degree Completion Requirements    60 units
Courses are three units unless otherwise indicated.
All courses are upper division.

General Education    6 units

General Education	6 units
ENG 3303	Writing for the Professions
	General Education Elective

Major    42 units

Upper Division Core	27 units
COM 3001	Integrated Communication:  A Public Relation Perspective
COM 3000	Principles of Strategic Communication in Organizations
COM 3103	Culture, Communication and Human Behavior
PSY3136	The Psychology of Persuasive Communication
MKT 3010	Principles of Marketing
COM 3100	Leadership and Group Dynamics
COM 4000	Integrated Marketing Public Relations: Cases and Campaigns
COM 4001	Public Relations: Strategies and Tactics
COM 4011	Research Methods in MPR

Capstones	6 units
COM 4201	Part I: MPR Strategies and Tactics (2 units)
COM 4202	Part II: Creative Planning and Organizational Consulting for MPR (2 units)
COM 4203	Part III: Strategic Research and Development of MPR Program/Campaign (2 units)

Electives in the Major	6 units
Choose any two of the following courses:
BUS 4070	Business Values and Ethics
COM 4230	International Perspectives in Communication
LIT 3340	Myths, Rituals, and Archetypes
PSY 3108	Social Psychology, Community, and Culture
PSY 3142	Introduction to Industrial Organizational Psychology

Residency	3 units
SEN 4910	MPR Residency

Minor    12 units

Communications majors may choose to minor in either Marketing or Publishing.

Marketing

Minor	12 units
MKT 4010	International Marketing
MKT 4020	Marketing Research
MKT 4030	Marketing Communications and Buyer Behavior
MKT 4050	Services Marketing

Publishing

Minor	12 units
COM 3050	Publishing: Managing the Unmanageable
COM 3150	Publishing: Billion Dollar Literary Vagabonds
COM 4050	Publishing: Inquiring Minds / Enlightened Management
COM 4150	Publishing: Red Ink Stains