Title: Director of Marketing, GSOE
Department: Graduate School of Education
Reports To: Dean, Graduate School of Education
Hours: Full-time
Summary: The Director of Marketing, reporting to the Dean of the Graduate School of Education (“GSOE”), will market the GSOE programs associated with all Alliant campuses, including satellite campuses. S/he has overall responsibility for positioning, branding and advancing the reputation of GSOE in the higher education marketplace, domestically and internationally. S/he will develop, implement and measure GSOE marketing strategies designed to promote GSOE’s reputation, programs and outreach. S/he works closely with various internal and external constituencies in providing marketing services necessary to support both on-going and new educational initiatives of GSOE and the positioning, growth, and development of these programs.
S/he will possess marketing acumen with the ability to envision, position, develop and implement a superior marketing effort integrating GSOE’s strengths and leveraging GSOE’s unique position in the higher education marketplace. S/he will have familiarity with the latest marketing trends and strategies to significantly increase the brand, image and reputation of GSOE’s programs in education. S/he will have experience in diversity recruitment and experience with market research, competitive analysis, e-marketing/online strategies, publications, direct mail, advertising, and other marketing fundamentals to effectively market and brand GSOE. S/he must have sufficient experience to develop and implement comprehensive marketing plans in collaboration with the Dean of GSOE, GSOE Program Directors, Office of International Programs personnel, and others, and must also have the ability to produce statistical reports that track the return on investment.
The successful incumbent will be dedicated to providing quality service to all constituencies of Alliant International University. S/he will exhibit the highest professional standards and ethical principles and will be committed to the tenets of Alliant International University’s Mission.
RESPONSIBILITIES:
1. Collaborate with the Dean of GSOE, Program Directors and others to define GSOE’s global brand and strategic position and develop and articulate a comprehensive marketing plan addressing both the growth and reputation of GSOE’s educational offerings, in domestic and international markets, in keeping with its strategic plan;
2. Execute GSOE’s marketing communications plan pertaining to its graduate programs, including working collaboratively with internal staff and external vendors in the design and development of GSOE publications, GSOE presence on Alliant’s website, direct mail campaigns, public relations, paid advertising and other marketing campaigns;
3. Collaborate with Deans, Program Directors and others to identify, position, and market newly forged partnerships and alliances with other institutions;
4. Manage, measure and monitor the efficacy of GSOE’s marketing efforts for its programs to achieve maximum results in the areas of lead generation, brand awareness, communication, and GSOE educational program positioning;
5. Supervise student assistants who will provide clerical support for direct mailings and perform leads data entry;
6. Other duties as required and assigned by the Dean of GSOE.
Requirements: Education: Minimum B.A./B.S. in business, education, or related field, with relevant and successful marketing experience.
Experience: Five years marketing experience, preferably in higher education.
Skills: Strong interpersonal, sales presentation, verbal and written communications skills with the ability to design, implement, and analyze marketing plans and programs including branding and positioning graduate programs, preferably in the field of education. Creativity, innovation, and the ability to work collaboratively with key constituencies to envision, position, develop, and implement a superior marketing plan. Working knowledge of marketing concepts and strategies on customer loyalty, value propositions, and customer relationship marketing, and research with exposure to internet consumer business models. Marketing/publication skills with the ability to analyze and respond quickly to growth opportunities, including cooperative ventures and partnerships. Excellent customer service commitment with the ability to work effectively with a wide variety of stakeholders and the public.
Technical: Proficiency with Microsoft Office applications, Cognos or similar database management system, and experience with integrated business software systems in higher education, including relational databases; knowledge of Internet and distance learning technologies.
References: Three professional references
Status: Full-time,Exempt
Salary: DOE
Available:
Apply To: jobs@alliant.edu
Address:
Phone:
Fax:
Email: jobs@alliant.edu
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Anti-Discrimination Policy
Alliant International University prohibits discrimination in employment and in its educational programs and activities, including admission or access thereto, on the basis of race, national origin, color, creed, religion, sex, age, marital status, disability, medical condition, veteran status, sexual orientation, gender identity or associational preference.
Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels.
The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.
This policy is governed by Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.
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